When it is about marketing you have to stay up to date. There is no method of marketing in Santiago Chile as current as social media and it works best with an Agencia SEO that understands online marketing. Social media may be used for effectively branding and marketing your services and product online, along with helping expose you to thousands of possible Chilean customers.
What many Chilean companies dont understand is that once a customer gives feedback on a social media platform, they are opening the door for a conversation. It is wise to pay close attention to any online feedback you get from potential customers and even angry customers and reply with foresight.
Something to consider is to learn the posting patterns on social sites. The peak traffic times for many of the main social media sites are at 7 A.M., 5 P.M. and 10 P.M. (in the respective time zones). However, in Santiago Chile these peak times can be extended in the morning and afterwork by 1-2 hours as people are commuting. These are the times that you should be sure to post something new because the people commuting are bored and wanting a distraction. If you do happen to post during more than just those three times, be sure that you are posting something interesting and unique. The best platforms currently are Facebook, Twitter and LinkedIn for professional purposes. You have to keep the information flow going both ways on Twitter and Facebook whereas LinkedIn doesnt have as many conversations but when they do occur they are very professional. Be polite and send a thank you for any mention of your site, and make sure to answer questions the same day if possible. This is a lot of work but these actions can generate organic traffic that might even become viral. If your onsite SEO is properly executed, the increased traffic flow will likely increase your site ranking.
To get the best possible customers from your social media marketing in Chile, keep your content coming regularly and with consistency. When a customer sees you post on Facebook every other day, it is enough they remember you comfortably, but not so much that they get annoyed with you showing up too much. They will go with you because your brand feels like a trusted friend when it comes time for them to spend money on something you might offer. Make sure you have a lot of interaction with your customers. Your responses should be limited solely to discussions centering on your service, business, or product.
Remember that when you are using social media to market your business in Chile, you are communicating with people, not at them. The latest technology that people online are using now and the way social media platforms are designed allows your customers to communicate with you and each other about your services easier than ever. It is absolutely important that you engage in these conversation and communicate with your customers in order to protect and enhance your brand.
Get the competitive edge in Chilean social media marketing by using it to listen to your customers concerns and successes. Most businesses are bad at this, because they dont want to deal with the truth. Or, they dont care because they have a perceived monopoly in Chile, but this will change soon. If you truly listen to your customers and strive to make changes to your business and services/products accordingly, you will be highly respected by your clients.
In Chile, social media sites provide a valuable tool for marketing and branding any business in Santiago and other parts of Chile. To get the best possible customers from your social media marketing, keep your content coming regularly and with consistency.